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Bill Fischer is a professor of digital art and design at Kendall College of Art and Design of Ferris State University. Prior to entering higher education, he designed toys, automobile interiors, building exteriors and interiors, print and digital advertising media, apps, games, and animations. He is dedicated to producing a new breed of young art and design citizens compelled to create inclusive media that moves audiences and users beyond reaction to action in order to create a better and more equitable world. Bill has previously presented at Serious Play, and was one of eight people invited to speak at the North American, 2021, World Interaction Design Day Conference. he is currently developing the I-See-U blueprint for creative citizenship through inclusive, socio-emotional, entertaining, and universal design.