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Lucia Pannese is a passionate entrepreneur who established one of Europe’s leading and pioneering serious games companies, Milan-based imaginary, in 2004. With her background in mathematics and a very creative, multicultural mind, she acts as both CEO and Research Director.

Her company, Imaginary, is recognized internationally for its pioneering and innovative work, playing a key role in European Research. Since its foundation, imaginary has won and delivered a remarkable 30 European funded research projects and has received numerous awards (14 so far) for their work.

Imaginary’s multidisciplinary team develops game based solutions for eHealth, education and smart cities, combining games psychology with a user-centric design approach and a solid understanding of digital enabling technologies.

Lucia has published numerous Italian and international articles and is very active organising events on a variety of related topics, including Serious Games, Gamification, VR and enabling technologies throughout Europe.

She has also been actively involved for some years on the boards of some regional groups dealing with eHealth and Smart Cities in Italy.