Magy Seif El-Nasr is an associate Professor in the Khoury College of Computer Sciences and the College of Arts, Media and Design, where she directs the Game User Interaction and Intelligence (GUII) Lab. Dr. Seif El-Nasr earned her Ph.D. degree from Northwestern University in Computer Science. Her research focuses on two goals (a) developing automated tools and techniques for authoring, adapting, and personalizing virtual environments (e.g., interactive narrative, believable characters, and visuals), and (b) developing evidence-based methodologies to measure the effectiveness of game environments through the development of novel in-depth behavior mining and visual analytics tools. She published the first book on the subject of game analytics, called Game Analytics: Maximizing the Value of Player Data. Her work is internationally known and cited in several game industry books. Additionally, she has received several awards and recognition within the game research community. Notably, she received four Best Paper Awards and one honorable mention. Further, she was named as a HEVGA (Higher Education Video Game Alliance) Fellow. She also serves as an associate editor for IEEE Transactions on Games and IEEE Transactions on Affective Computing.