Wei-Fan Chen

Wei-Fan Chen


Playable Design: The Play Space of Toys, Environments, Games and More

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Wei-Fan Chen is a serial entrepreneur, a developer turned award-winning game designer and producer, and a growth hacker. He founded Fourdesire an app publisher that aims to produce a variety of meaningful and purposeful games to bring positive impact to the society. His numerous award-winning titles Plant Nanny, Walkr and Fortune City has been used by tens of millions of users globally and were covered by Washington Post, Business Insider, IGN, Polygon and etc.

The purposes Wei-Fan infuses to the games include keeping people to stay hydrated (via Plant Nanny), motivating them to walk more and stay healthy (via Walkr), and helping them to keep track of their personal expense history (via Fortune City). His future product roadmap of gamification will touch upon more real-life purposes.

Wei-Fan is also a tech blogger, lecturer, and advocator of playfulness and behavioral design. He frequently shares in universities and industry events such as an Apple Store opening event and training session at Amazon, to name a few. His blogs and literary works cover game design, play theory, behavioral design, human-computer interfaces, and interaction design. He is also a hands-on developer who maintains scalable cloud computing solution to support his massive users.