How Serious Games Can Help Companies Create Sustainable Business Growth

How Serious Games Can Help Companies Create Sustainable Business Growth

Raphael Heereman von Zuydtwyck & Ningna Xie, Research Institute GEMIT, Univ of Applied Sciences, NetherlandTrack 1 CORP/NP/MIL/GOVT

Raphael Heereman von Zuydtwyck
Project Manager
Research Institute GEMIT - University of Applied Sciences Niederrhein
Click for Speaker Bio

Ningna Xie
M.Sc.
Research Institute GEMIT - University of Applied Sciences Niederrhein
Click for Speaker Bio

Games can provide the learning space in which capacities, sensibilities and strategies can develop in an experiential way. Serious gaming has been applied in learning about sustainability in education. Meanwhile, many companies are also interested in using games to help achieve their sustainability goals.

Given that small and medium-sized enterprises (SMEs) also want to become more competitive in sustainability-oriented (economic) growth, our session outlines how serious gaming can help SMEs to envision sustainability strategies in a collaborative learning environment, which also involves academic actors in the same region. Game developers struggle to combine knowledge about SMEs and wicked sustainability problems in a game-based learning environment that is effective and meaningful for this specific context. However, the big challenge remains: how can we make sure that various expertise within multidisciplinary sustainability projects can shape the game in the best way possible?

Throughout the session, the Dutch-German Interreg project STRASUS will be presented as a case study. Herein, the aim is to develop a serious game for logistics SMEs. With this direct example, attendees can broaden their thinking and learn about specific strategies on how to adapt game mechanics, content, dialogues and project management skills in using games for sustainable development.

For attendees who are interested in applying serious games to business context and digital organizational training. The STRASUS game provides an example of taking into account the commons and differences in German-Dutch business connections. The Euregio Rhine-Maas-North is an European logistics hot spot, and the activities of the logistics service providers are highly relevant for the regional economic-environmental development. By eventually sharing our insights and lessons learned, this session can also inspire attendees to acquire knowledge about game-based learning in their context of regional sustainable development.

During COVID-19 and post-pandemic times, non-physical serious games can be used in providing flexible forms of human interaction and promoting social connectedness. Acknowledging that human factors are emphasized simultaneously in game designs and sustainability concepts, attendees will learn from our successes, failures and opportunities in stimulating collaborative learning among German and Dutch SMEs and universities.

Attendees can learn from our reflections on adapting the classic design principles of serious games for sustainability purposes - what we have done differently in a university-industry project.

For attendees who are interested in applying serious games to business context and digital organizational training. The STRASUS game provides an example of taking into account the commons and differences in German-Dutch business connections. The Euregio Rhine-Maas-North is an European logistics hot spot, and the activities of the logistics service providers are highly relevant for the regional economic-environmental development. By eventually sharing our insights and lessons learned, this session can also inspire attendees to acquire knowledge about game-based learning in their context of regional sustainable development.

Mon 12:00 am - 12:00 am
CORPORATE/NON PROFIT