How to Brush a Billion Teeth

How to Brush a Billion Teeth

Dov Jacobson, Director, Games That WorkHEALTHCARE

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Review this colorful ten year progress report. See a kid's wellness game evolves from a whimsical idea, to SBIR-funded R&D, to real world commercial product.

We'll see what worked and what did not. Learn from our experience, and you won't waste ten years getting to this point.

You will:

  • Review business opportunities and challenges facing Games for Health
  • Learn useful product management secrets
  • Trace the lifecycle of an SBIR grant - from pre-proposal to post-mortem
  • Do the numbers: customer value vs acquisition cost
  • Explore various monetization strategies and choose the best for your project
Wed 12:00 am - 12:00 am