Social Responsibility Marketing in Educational Gaming

Social Responsibility Marketing in Educational Gaming

Michael Campbell, President, Advancing Global EDUDEVELOPER CONF

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Regardless of broader benefits, there is a strong business case for social responsibility. Public companies’ stock prices benefit from strong social responsibility initiatives. Recently more than $6.57 trillion was invested based on socially responsible investment strategies.

For marketers, the desire for socially responsible products and companies is driven by consumers. Nearly 30 percent of consumers plan to increase the number of goods and/or services they buy from socially responsible companies in the coming year. Twenty-five percent avoided buying products from an enterprise because they thought it wasn’t socially responsible. How can developers, educators, and entrepreneurs, be socially responsible expanding on unique market strengths that benefit society and reduce the negative impact of their solutions on society.

Attendee Benefits

In this session we will, The specific things you’ll learn in this section include:
Define social responsibility for educational games
Identify examples of social responsibility that create value for customers in the education sector
Explain the impact of social responsibility on marketing results (engagement, learning outcomes, etc.)

Thu 12:00 am - 12:00 am